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Hi, I’m Hershey.

I’m an Art Director with 8 years of experience, the first 4 in branding and graphic design before diving into social advertising. I’ve worked across hotel launches, bank campaigns, fashion drops, café openings, restaurant menus, mall activations, beauty brands, corporate offices, and medical projects. I love turning ideas into campaigns, shaping visuals, directing shoots, and even illustrating when it helps bring a concept to life, always keeping things creative, simple, and feeling right for the brand.

Outside of work, I’m a mum to a curious little human. You’ll usually find me cooking, chasing small adventures with my son, watering plants I hope won’t die, or petting my dog.

I’m always excited to collaborate with new brands and creatives. If you think we could make something amazing together, I’d love to hear from you.

EXPERIENCE
 

Oct 2021 - Current

Section 
Art Director
 

Oct 2020 - Oct 2021

Chow Social
Creative Designer

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May 2019 – Jan 2020

Goodluck Bunch

Freelance Illustrator

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Aug 2017 – Sep 2020

Sixmoredays
Associate Creative​

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Nov 2015 – Dec 2015

Cat Welfare Society

Non Profit Designer

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Aug 2015 – Oct 2015

Tofu Design
Freelance Designer

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CLIENTS

UNIQLO SG, Pan Pacific Hotels Group, Spa Esprit Group (Tiong Bahru Bakery, Common Man Coffee Roasters, Strip, Two Lips), NTUC First Campus, OCBC SG & MY

 

Singapore Press Holdings, Lululemon SG, NCS Breeze, LogitechG SG, The Ascott Limited, Amara Sanctuary Resort Sentosa, Amara Singapore, LeVeL33, Sushi Express, Menbaka Ramen, Park Hotel Alexandra, Goodluck Bunch,Takashimaya Singapore, NinJiom, MalaMala, Daikin, Dentiste, Universal Music Group, CVS Kuala Lumpur, Daryl Aiden Yow, ION Orchard, Scotts Square, Adidas SEA, Robinsons, Juice Junkie, and Cru Cycle

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SKILLS​

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Creative Conceptualization
Interdisciplinary Collaboration
Graphic Design
Branding

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